The art of the evangelism deal.

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“Live wisely among those who are not believers, and make the most of every opportunity. Let your conversation be gracious and attractive so that you will have the right response for everyone.” ‭‭Colossians‬ ‭4‬:‭5‬-‭6‬ ‭NLT‬‬

Paul was a working Apostle. Paul’s business was tent making and repair, but really he focused more on disciple-making and soul-repair.

Paul worked a side gig for two reasons:

  1. To not be one of these itinerant preachers who roll through town, spewing heresy and disunity, which was common during ancient times. The Judaizers were especially unhelpful at this way of life. I believe Paul was an excellent businessman! He knew his craft, but more than that he knew people and felt at ease in the open-air markets in every major city. These swap-meet style businesses would line the main streets of the city where thousands of shoppers would buy and sell their goods and services.
  2. Even more impressive, was the fact that Paul knew how to make the art of the deal in evangelism! To “euaggelizó” bring the good news of Jesus to anyone who was seeking God. Paul’s most successful disciples became Pastors, Teachers, Deacons, Deaconess’ and host homes for churches everywhere Paul travelled.

When Paul writes to the churches in Colossae, he did so out of experience, not theory. Paul LIVED these verses well before he taught these practical concepts. When he writes “walk” in wisdom, he uses a very familiar Greek word, “peripateó,” to walk or really to conduct oneself. The New Living Translation captures it well – LIVE wisely.

Then Paul kicks in his real strategy that everyone who has ever shopped to scoop up a bargain, a prime-day, coupon-ish, can’t pass-it-up sale is familiar with. Paul is saying that everywhere people are, where people gather, hang out, just go about living life is the absolute best place for believers to be! Paul knows what we forget, God is at work all-the-time! God is revealing himself to every single person on the planet. The moments where we collide with someone searching isn’t coincidence it’s providence!

Business man Paul says, “Don’t miss this fire-sale moment where God is supernaturally working for us to have conversations about the gospel – the good news!” Paul uses this Greek business word, this swap-meet bargain, grab-it-now word. He says make the most of EVERY OPPORTUNITY. The word opportunity is ​agorázō, “buy-up at the marketplace!” Everyday that Paul showed up at the “agora,” the city’s bazaar, was going to be a hot, flash sale of God rescuing a soul! Another way to say it is that believers need to show up where people work, live and play. Start chatting people up with gracious, kind, authentic conversation! NLT translates it as “attractive,” but Paul’s actual words are “seasoned with salt.” Because, who wants to be a part of a tasteless, dull conversation. Make it spicy, or at the least flavorful!

This is Paul’s secret-sauce to making the art of the evangelism deal. God does 100% of the work and asks us to join Him in the miracle of transforming a life. But how do I do this you ask? What do I say? Well, it’s really important that you begin by just being a normal human being who enjoys people. Come on, it’s not that tough. Quit the nonsense of “but I’m an introvert,” or “I don’t even like people.” You cannot be a part of the Kingdom of God without behaving just a little bit like a citizen of God’s economy. Just being nice is a good start. Practice in the mirror 🤣.

What Paul did next is genius. He would wait, watch and listen for someone to ask him, “so what’s your story?” Or, how’d you become a tent maker guy? At this point Paul and every single believer in Jesus would simply and briefly share their own story, their own testimony – the personal witness of how they met God.

So the next time you see a sale, a bargain, and you feel the need to jump on it before that discount slips through your fingers, just remember – you can also seize these kind of life moments that God customized for you to be a part of the miracle of new life!

Prayer

​Dad,
You know I LOVE this strategy! It is so natural, so easy, so non-threatening. For years I thought evangelism or sharing my faith was a confrontational, three-step method of memorizing Paul’s Roman’s Road or a script I was taught that made me so nervous. What a relief to know that I can’t and don’t save anyone! That’s all You. What a joy to just be normal and enjoy the moments that you have ordained to allow me to be a part of Your story, a true citizen in the Kingdom. Oh, how I wish everyone would follow Paul’s simple way of just being themselves. And when you show up, wow – it is spectacular.